One popular classification technique in Business Intelligence (BI) reporting is ________ . cluster analysis only regression analysis only both cluster analysis and regression analysis RFM analysis only TRUE ANSWER : ? YOUR ANSWER : ?
Data mining applications are used accomplish which of the following tasks? Do what-if analysis only Process transactions only Do RFM analysis only Do both RFM and what-if analysis TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ . the basic probability support lift confidence TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing. True False TRUE ANSWER : ? YOUR ANSWER : ?
The data warehouse DBMS needs to be the same DBMS used for the operational database. False True TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain their data by which of the following means? Read and process data from an operational database Process extracts from operational databases Process data purchased from data vendors Process transactions TRUE ANSWER : ? YOUR ANSWER : ?
The "curse of dimensionality" relates to which problem of using operational data for BI reporting? Non-integrated data Too much data Inconsistent data Dirty data TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Missing values Non-integrated data Dirty data Non-duplicated data TRUE ANSWER : ? YOUR ANSWER : ?
RFM analysis uses customer's purchasing patterns to ________ . perform OLAP record transactions predict future sales using regression techniques analyze and rank customers TRUE ANSWER : ? YOUR ANSWER : ?