EXAMIANS
RFM analysis is a BI reporting system.
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Which of the following is an unsupervised data mining technique?
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A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.
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The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means.
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Business Intelligence (BI) reporting systems cannot do which of the following operations?
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RFM analysis uses customer's purchasing patterns to ________ .
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Business Intelligence (BI) reporting analyses can be performed using ________ .
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Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing.
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We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .
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The "F" in RFM analysis stands for ________ .
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