DATABASE PROCESSING FOR BIS QUIZ

We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

Hasn't ordered recently, orders infrequently, but places a large order when she orders.

Has ordered recently, orders frequently, and places a large order when she orders.

Has ordered recently, orders frequently, but doesn't place a large order when she orders

Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

TRUE ANSWER : ?
YOUR ANSWER : ?

Business Intelligence (BI) systems do not obtain data from operational databases.

True

False

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YOUR ANSWER : ?

Market basket analysis primarily uses the technique of conditional probabilities.

True

False

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YOUR ANSWER : ?

Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making.

True

False

TRUE ANSWER : ?
YOUR ANSWER : ?

BI reporting systems summarize the current status of business activities in order to predict future activities.

False

True

TRUE ANSWER : ?
YOUR ANSWER : ?

Which of the following are not done by Business Intelligence (BI) systems?

Both of the above are correct.

Neither of the above is correct.

Analyze past and current activities only

Process and record transactions only

TRUE ANSWER : ?
YOUR ANSWER : ?

In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.

False

True

TRUE ANSWER : ?
YOUR ANSWER : ?

We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

support

confidence

the basic probability

lift

TRUE ANSWER : ?
YOUR ANSWER : ?

A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?

RFM

Push

Pull

OLAP

TRUE ANSWER : ?
YOUR ANSWER : ?

We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

support

the basic probability

confidence

lift

TRUE ANSWER : ?
YOUR ANSWER : ?

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