EXAMIANS
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.
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We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .
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Formatting the report is part of authoring a report.
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A BI reporting system does not ________ .
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Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making.
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Most operational databases can be used for many BI applications.
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The "curse of dimensionality" relates to which problem of using operational data for BI reporting?
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Which of the following is not a reason that operational data are difficult to read?
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A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.
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We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .
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