RFM analysis uses customer's purchasing patterns to ________ . record transactions predict future sales using regression techniques perform OLAP analyze and rank customers TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. True False TRUE ANSWER : ? YOUR ANSWER : ?
The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. False True TRUE ANSWER : ? YOUR ANSWER : ?
The reports generated by a reporting system are usually not delivered in which of the following media? Web portal E-Mail Commercial courier service Digital dashboard TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . a "wrong format" problem dirty data non-integrated data inconsistent data TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a component of a data warehouse? Data warehouse data Data metadata None of these Data extraction/cleaning/preparation programs TRUE ANSWER : ? YOUR ANSWER : ?
The "curse of dimensionality" relates to which problem of using operational data for BI reporting? Non-integrated data Inconsistent data Too much data Dirty data TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. False True TRUE ANSWER : ? YOUR ANSWER : ?
Most operational databases can be used for many BI applications. False True TRUE ANSWER : ? YOUR ANSWER : ?