We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Has ordered recently, orders frequently, but doesn't place a large order when she orders Has ordered recently, orders frequently, and places a large order when she orders. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. Hasn't ordered recently, orders infrequently, but places a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
The reports generated by a reporting system are usually not delivered in which of the following media? Commercial courier service Digital dashboard E-Mail Web portal TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following are not done by Business Intelligence (BI) systems? Both of the above are correct. Neither of the above is correct. Process and record transactions only Analyze past and current activities only TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain data from operational databases. False True TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. True False TRUE ANSWER : ? YOUR ANSWER : ?
The "F" in RFM analysis stands for ________ . freshness fantasy fast food frequently TRUE ANSWER : ? YOUR ANSWER : ?
The data warehouse DBMS needs to be the same DBMS used for the operational database. False True TRUE ANSWER : ? YOUR ANSWER : ?
Market basket analysis primarily uses the technique of conditional probabilities. False True TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ . support confidence lift the basic probability TRUE ANSWER : ? YOUR ANSWER : ?