The "F" in RFM analysis stands for ________ . fantasy fast food freshness frequently TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain their data by which of the following means? Read and process data from an operational database Process extracts from operational databases Process data purchased from data vendors Process transactions TRUE ANSWER : ? YOUR ANSWER : ?
A data warehouse is a database system that is optimized for operational transaction processing. False True TRUE ANSWER : ? YOUR ANSWER : ?
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. False True TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . non-integrated data a "wrong format" problem inconsistent data dirty data TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Has ordered recently, orders frequently, but doesn't place a large order when she orders Has ordered recently, orders frequently, and places a large order when she orders. Hasn't ordered recently, orders infrequently, but places a large order when she orders. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
Market basket analysis primarily uses the technique of conditional probabilities. False True TRUE ANSWER : ? YOUR ANSWER : ?