A data warehouse is a database system that is optimized for operational transaction processing. True False TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting analyses can be performed using ________ . both standard SQL and extensions to SQL standard SQL only extensions to SQL only OLAP only TRUE ANSWER : ? YOUR ANSWER : ?
The "curse of dimensionality" relates to which problem of using operational data for BI reporting? Inconsistent data Dirty data Non-integrated data Too much data TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. False True TRUE ANSWER : ? YOUR ANSWER : ?
A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business. True False TRUE ANSWER : ? YOUR ANSWER : ?
The "F" in RFM analysis stands for ________ . fantasy frequently freshness fast food TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Has ordered recently, orders frequently, and places a large order when she orders. Hasn't ordered recently, orders infrequently, but places a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
BI reporting systems summarize the current status of business activities in order to predict future activities. False True TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ . lift confidence support the basic probability TRUE ANSWER : ? YOUR ANSWER : ?