EXAMIANS
The "F" in RFM analysis stands for ________ .
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Which of the following is not a component of a data warehouse?
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In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.
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The term neural networks as used in data mining is a misnomer.
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A BI reporting system does not ________ .
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A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?
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Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making.
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Report types include static, dynamic, query and OLAP.
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Business Intelligence (BI) systems do not obtain their data by which of the following means?
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The data warehouse DBMS needs to be the same DBMS used for the operational database.
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