Management Information Systems
Marketing research does not normally

describe the current situation
provide a continuous source of information
None of these
gather environmental information
relate to all aspects of marketing operations

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Management Information Systems
To be successful in implementing DSS, organizations should have the following characteristics except:

powerful central computer groups to initiate and manage system projects
All of these
a well-controlled data-processing system
education and training by the organization
willingness to commit dollars and personnel to the project.

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