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Management Information Systems

Management Information Systems
Marketing research data is gathered by

observation
In-depth interviews
controlled experiment
None of these
All of these

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Management Information Systems
Management by exception is based on a

negative attitude toward problem recognition
indifferent attitude toward problem recognition
None of these
All of these
positive attitude towards problem recognition

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Management Information Systems
Many large organizations have information _____ where managers can use fourth-generation languages to retrieve the facts they need from online data bases, and where staff experts are available to provide PC hardware/ software guidance.

control
expert
centers
None of these
MIS

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Management Information Systems
The marketing authority contributing the most to a definition of a structure for the marketing information system is

Roger McSack
F.A. Fisher
Philip Vegas
Philip Kotler
None of these

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Management Information Systems
Computer-based traffic control systems are implemented at the _____ level of government.

Top-to-bottom
Top
None of these
bottom
Local

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Management Information Systems
The marketing mix does not include

product
None of these
persuasion
place
promotion

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