Engineering Economics
______ is the element of value which a business has earned through the favorable consideration and patronage of its costumers arising from its well known and well conducted policies and operations.

Status company
Known owners
Goodwill
Big income

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Engineering Economics
The financial analysis:

Helps a bank to know the financial position of the firm for granting a loan to the firm
Helps to judge the success of the firm's financial plans
All of these
Helps a share holder to compare the expected return on his investment in the firm against the expected return from other alternative investment

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