Heat Transfer
In a cooling tower, water becomes cool by

Heat transfer to surroundings
Loosing sensible heat
Vaporisation due to heat loss to air
Loosing latent heat

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Heat Transfer
Extended heat transfer surface like fins are used to increase the heat transfer rate. Fin efficiency is defined as the ratio of heat transferred across the fin surface to the theoretical heat transfer across an equal area held at the

Temperature of the fin end
Average temperature of the fin
Constant temperature equal to that of the base
Surrounding temperature

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