Database Processing for BIS
Data mining applications are used accomplish which of the following tasks?

Do RFM analysis only
Process transactions only
Do what-if analysis only
Do both RFM and what-if analysis

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Database Processing for BIS
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

Hasn't ordered recently, orders infrequently, but places a large order when she orders.
Has ordered recently, orders frequently, and places a large order when she orders.
Has ordered recently, orders frequently, but doesn't place a large order when she orders
Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

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